Over the past few months I have shared information about the numerous awards that the Truckee / Tahoe region is receiving for its overall appeal.  Within those award assessments, the organizations evaluated the benefits that one receives when living in a small town community that overflows with the arts, culture, and outdoor adventure that comes naturally to those who have mountain homes in Truckee, and the Lake Tahoe region.

Although all of the accolades are worthy, some believe the national acclaim may be too much, or not.

Just one look at the recent (and plentiful) articles about the THREE, yes THREE, grocery store franchises that have their eyes on Truckee and one needs to ask. “Just how many grocery  markets does one need to survive in the mountains?” And how do they appropriately “fit in” to the charm that has led to all of the recent awards.

The Sacramento-based Raley’s food chain just released their plans to build at “Soaring Ranch” – near the Truckee Tahoe Airport, that includes a ‘quintesential mountain design’ that may in fact be appropriate for the approved location.

According to a recent article ,”Raley’s is planning their Truckee endeavor to become their flagship store for the entire corporation throughout the country.”  It further noted that the archictural design and overall project is slated to be “an authentic local center where people can live, work, and shop with a variety of different stores, restaurants, and public art.”

Raley’s “Soaring Ranch’ Project Highlights: 

  • 40,000 sf grocery store with attached 12,000 sf of co-anchor retail and a 7,000 sf freestanding retail building (note that subsequent phases are contemplated with 65,000 sf of retail in four buildings); as part of the application, the developer is proposed to name the project “Soaring Ranch.”
  • 224 parking spaces
  • Infrastructure improvements include widening the Highway 267/Brockway Road/Soaring Way intersection to include right and left turn lanes, landscaping, sidewalks and construction of multi-use paved trails (Class I):
    • Connecting SR 267 along the entire property frontage (Soaring Way to Hampton Inn) with a connection to the Soaring Way/Joerger Drive intersection.
    • Connecting Soaring Way to the Riverview Sports Park on Joerger Drive (note that any future development within the “Soaring Ranch” development on the east side of SR 267 would be required to build Class I trails along both sides of Brockway Road [connecting SR 267 to the Martis Valley Road intersection] and a Class I trail connection to the Martis Valley Trail parallel to Hope Court and west of SR 267).

We all know that  there are many benefits that come with expansion and development – when done right. For now, the jury is out.  You can follow this story, and other business news as to what is underway in Truckee, CA through this link.  

Or, you can just give me a call or send me an email.  I’m in the process of reviewing architecural home designs in Northstar and Martis Camp and always hear about what’s new and forthcoming in a town that is certainly on the radar of many distinguished developers… and with good reason.

James P. Borelli

Borelli Architecture
Truckee / Lake Tahoe
775 831 3060